Avonmore Senior and Junior Schools Cup Launch

Munster players Billy Holland and Marcus Horan were on hand to launch the 2011 Avonmore Milk Munster Senior and Junior Schools Cups at the University of Limerick on Tuesday afternoon.

The 101st Schools Senior Cup kicks off on Wednesday in Cork, Limerick and Tipperary with Rockwell, St. Munchin’s, Ard Scoil Ris, Crescent College, CBC and Castletroy all in action.

Current Senior Cup holders PBC commence their first Senior Cup outing in the Cork Institute of Technology on Sunday, 6th February kick-off 3.00 p.m.

PBC and CBC share the role of honours claiming 28 titles each, followed by last year’s beaten finalists Rockwell College on 23 .

Speaking on behalf of the sponsors, Kieran O’Connor, Glanbia Sponsorship Manager said, "Glanbia are delighted to continue our association with Munster Rugby through sponsorship of both Munster Schools & Munster Youths (club) Rugby in the Province. As a pure food company, with a wide range of dairy and nutritional products, we believe our involvement with both schools and youth’s rugby in the province is an ideal mix in promoting a healthy lifestyle for our youths through sport and healthy diet”.

“Also this year we are introducing a bursary support of €;5K that will be divided between two up and coming players selected from the schools/youths system to enter the Munster Rugby Academy”.

“The association of our Avonmore Super Milk brand with Munster Schools and Youths has been very successful over the past six seasons and we are eagerly looking forward to the 2011 Schools/Youths Campaigns and our continued Avonmore Milk sponsorship of the Munster Youths and Schools Teams. It is great to see so many former Schools players of recent years now representing Munster including Tomás O’Leary CBC, Keith Earls St. Munchins, Paul O’Connell Ard Scoil Ris, Ronan O’Gara PBC, Denis Leamy Rockwell and David Wallace Crescent to name but a few”.

Munster Rugby CEO Garrett Fitzgerald commented, “The continued partnership of Munster Rugby and Avonmore, through this sponsorship is appropriate and valued as both brands focus on people and their physical well being. The Munster Schools Senior and Junior Cups are steeped in tradition and we are delighted that Avonmore continue to support these great competitions and in addition are now introducing a bursary element to their sponsorship”.

Avonmore Supermilk will again be sponsoring a ‘Supermilk Super Hero – Man of the Match Award’, for the Senior Schools Cup Final which was won last year by PBC’s Jack Duffy. The winner will receive a Munster Rugby Store voucher to the value of €;500. Also following its success last year Avonmore Milk will sponsor a Super Fan award for the Senior Cup Final in March with the winner receiving a voucher of €;200 for the Munster Rugby Store.

Avonmore Milk Munster Schools Senior Cup 2010/11 Q/F Round 1

Rockwell College v St. Munchin’s College
Wednesday, 2nd February 2011
Clanwilliam F.C., k.o. 3.00 p.m.

Ardscoil Ris v Crescent College Comprehensive
Wednesday, 2nd February 2011
Garryowen FC, k.o. 3.30 p.m.

CBC v Castletroy College
Wednesday, 2nd February 2011
Highfield RFC, k.o. 3.00 p.m.

Sunday, 6th February 2011
PBC v Glenstal Abbey, Cork Institute of Technology, k.o. 3.00 p.m.

Junior Cup Fixtures Q/F Round 1

Tuesday, 8th February 2011
Castletroy College v Crescent College Comprehensive
Garryowen F.C. k.o. 3.30 p.m.

Wednesday, 9th February 2011
Ardscoil Ris v PBC
Old Crescent RFC, k.o. 3.00 p.m.

Wednesday, 9th February 2011
CBC v St. Munchin’s College
Venue: TBC

Thursday, 10th February 2011
Glenstal Abbey v Rockwell College
Clanwilliam F.C. k.o. 3.00 p.m.

Avonmore Communications and Sponsorship Manager Kieran O'Connor pictured with Munster Rugby's Billy Holland and Marcus Horan along with Brian Danagher St. Munchin's; David Canny, Ard Scoil Ris; Barry McNamara, St. Munchin's; Peter McGann, Ard Scoil Ris; Sean Monaghan, Crescent; Hugh O'Connor and Kevin O'Keeffe, Glenstal Abbey

Crescent College Comprehensive No 8 Sean Monaghan pictured with Munster player Marcus Horan